YOU ALREADY KNOW WHAT TO ASK FOR...

...The Problem Is What Happens in the 10 Seconds After You Say It.

The Money Ask Framework is the method that keeps your salary, rate, or boundary intact in the exact moment most high-performing women soften, over-explain, or walk it back.

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Grab the Money Ask Framework and turn your next ask into a clean YES.

This might sound obvious. That’s exactly why it keeps slipping.

If knowing was enough, you wouldn’t:

  • Soften perfectly reasonable asks

  • Add flexibility you didn’t plan to offer

  • Replay the conversation afterward

The Money Ask Framework to hold your ask in the conversation that matters — without over-explaining, softening, or replaying it for days.

With Money Ask, You’ll:

Say your desire once and stop filling the silence. So you don’t negotiate yourself down before anyone responds.

Hold your ask without adding discounts, explanations, or “just in case” language. Even when the pause feels uncomfortable.

Walk away from the conversation clean. No replaying it later. No “why did I say that?”

Use the same structure for money, boundaries, and high-stakes conversations. Without sounding cold, rigid, or salesy.

Money is a mirror, and your ask is the moment the mirror becomes visible.

Grab Money Ask to hold your number in the conversations that matter, without over-explaining, softening, or replaying it for days.

YOU DON'T HAVE A CONFIDENCE PROBLEM, YOU HAVE A STRUCTURE PROBLEM.

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You say the number. There's a pause. And in that pause — before anyone responds — you start adjusting it.

…but I'm flexible."
"…we could figure something out."
"…I just want to be fair.

That moment? That's not a weakness. That's what happens when a high-performing woman hasn't been given the formula to win the conversation.

It's the same pattern whether it's a salary ask, a pricing conversation, a scope renegotiation, or a boundary that needs to be held.

You know your value. But in that moment, pressure enters, and the ask starts to leak.

That's the 10-Second Leak. And it's costing you more than money...

The Money Ask Framework was built for those exact moments.

Not to make you louder. Not to make you harder. Not to turn you into someone you're not.

To give your ask a structure that holds — even when the silence or objections feel unbearable, and every instinct says fill it.

Because the real problem isn't what you say. It's what you add, or don't, after.

WHAT STUDENTS NOTICE ALMOST IMMEDIATELY

“I didn’t replay the conversation afterward. That alone was worth it.”

— Danielle R., Senior Director of Clinical Operations, National Healthcare System

“I used the framework and had a budget approved within 48 hours.

What surprised me was how much Pre-Ask Rest helped. I used it before the conversation so I didn’t tense up or over-explain. I said the number once, held silence.”

“I stopped talking — and the number actually stuck.”

— Brooke T., Vice President of Product Strategy, SaaS Tech

“Learning the Dance Dynamic helped me anticipate the conversation instead of reacting to it. Pre-Ask Reset made it possible to stay steady long enough for the structure to work.”

“For the first time, I didn’t negotiate with myself.”

— Charise M., Managing Director, Commercial Real Estate Investment Group

“On my first run after the course, I renegotiated an investor commitment by 22% — without proving or performing.”

“My body wanted to explain. The structure stopped me.”

— Elena K., former Director of Client Partnerships, Mom of 3, Re-Entering Her Career

“Money Ask was the ‘ohhh… this is what’s been missing’ moment. It gave me the structure I didn’t realize I’d lost — what to decide before the conversation and which language actually holds when pressure shows up."

HERE'S WHAT CHANGES THE VERY NEXT TIME YOU ASK:

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Say your desire once — and stop talking. So you don’t negotiate yourself down before anyone responds.

Leave the conversation clean. No replaying it later. No self-judgment. No “why did I say that?”

Hold your boundary without turning cold or rigid. So you don’t feel forced to choose between being respected and being yourself.

Ask without sounding salesy or desperate. So a “YES” feels grounded — not pressured.

Walk away knowing you didn’t abandon yourself in the moment. Even if the answer isn’t immediate.

Grab the ask framework you can implement immediately.

And it pays for itself the first time you don’t talk yourself out of what you already decided.

REGULAR PRICE: $357

TODAY ONLY $44

Why confidence never remedied this, and the 10-second framework did (finally... the raise, flexibility, and time)

I didn’t stop negotiating myself down by becoming more confident.

I started noticing what happened in the exact seconds after I made my ask.

For years, my money conversations followed the same pattern: I’d state what I wanted — then explain it, justify it, and soften it before the other person even responded.

The conversation stayed polite. But it didn’t land cleanly.

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It wasn’t about the request or the amount. It was the emotional weight and mental spinning that followed.

I’d walk away replaying it — what I should’ve said differently, what shifted after the number left my mouth. Sometimes I’d even soften the ask before the other person responded. The conversation stayed polite, but it didn’t land cleanly.

Over time, one thing became clear: Money conversations don’t fail because of uncertainty. They fail in the moment pressure enters, and silence feels unsafe.

From observing this breakdown across leadership, advisory, and high-stakes conversations, a simple structure emerged, built for that exact moment:

  • How to state the ask cleanly

  • What not to add afterward

  • How to stop talking so the pause can do the work

When the structure held, the outcome did too.

What happens when the structure holds:

  • Negotiated multi-thousand-dollar raises

  • Moved into hybrid and remote work arrangements

  • Increased client pricing without losing alignment

  • Landed multi-thousand-dollar monthly sales

  • Gained freedom of place and responsibility

No awkward backpedaling. No drawn-out negotiation. Just clean, grounded YESes.

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WHO IS THIS FOR?

Money Ask is for high-achieving women who are capable, respected, and accomplished, yet still notice themselves shrinking when money comes up.

You’re a leader, founder, consultant, executive, or professional who knows your value — but notices your voice softens when money enters the room.

You’ve walked away from a money conversation thinking, “Why did I keep talking?”

You’re tired of confidence tips, scripts, or hype — and want a repeatable structure that works even when pressure hits.

You want to ask in a way that feels grounded, human, and like you — not salesy or aggressive.

You don’t want to become someone else to get paid. You want to stop abandoning yourself in the moment.

You were taught to make money conversations harder than they need to be.

You’ve been taught to:

  • Over-explain so your ask sounds “reasonable.”

  • Soften your words so you don’t seem like “too much.”

  • Talk yourself down mid-sentence.

  • Use sales tactics that don’t feel like you.

You weren’t taught to hold clarity. You were taught to manage discomfort.

That’s why money conversations feel heavy, awkward, and exhausting.

The problem isn’t confidence. Its structure.

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WHAT YOU'LL USE THE VERY NEXT TIME ANY IMPORTANT ASK COMES UP

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THE MONEY ASK 10-SECOND FRAMEWORK INCLUDES:

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✦ Bite-Sized Delivery + Practice Tool

Short, focused videos and a guided workbook so you can practice without pressure and walk into real conversations already anchored.

The Money Ask 10- Second Formula

A repeatable decision + language structure that lets you say the number once and stop talking, without softening, justifying, or backpedaling.

The Dance Dynamic

Learn when to pause, hold, and stop adding words, so you don’t rescue the moment when silence shows up.

Ask Execution Support (Structure Under Pressure)

Decision anchors and language guardrails that keep the ask intact as it unfolds, even under pressure.

✦ Pre-Ask Alignment Ritual

A fast preparation process to align your decision, language, and focus before the conversation — so pressure never takes the lead.

HOW IT WORKS TOGETHER

Delivery → Decision → Awareness → Execution → Command

You learn what to do.

You practice without pressure.

The structure holds when it matters

The framework you can use immediately.

And it pays for itself the first time you don’t talk yourself out of what you already decided.

REGULAR PRICE: $357

TODAY ONLY $44

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When money stops requiring emotional effort, everything else gets lighter. Not because money is everything, but because money is where pressure shows up first.

When the ask is clean:

  • Decisions sharpen

  • Boundaries hold

  • Energy stops leaking

Money Ask 10-Second Framework trains the exact moment most asks collapse: the space between saying the number and stopping.

That’s where structure matters.

What changes when the ask is structured

A structured money ask removes the need to:

  • Over-explain

  • Justify

  • Soften

You say the number once. Then you stop. The conversation moves forward, not sideways. The decision holds, even under pressure.

No pushing.
No performing.
No replaying the moment afterward.

You know it landed clean.

🔒 IF YOU’RE ON THE FENCE

  • If you already know what you want to ask for, but keep losing your footing after you say it, this is for you.

  • If you’re tired of confidence tips, scripts, or hype, and want something that works even when your body tightens, this is for you.

  • If you don’t want to become louder, colder, or more aggressive to get paid, and just want the ask to hold, this is for you.

  • This isn’t about learning more. It’s about removing the one moment that keeps costing you.

Say the number once. Stop negotiating with yourself.

“I said the number and didn’t explain. That’s never happened before.”

MEET YOUR LEADER

JKB

I’ve spent my career in rooms where money decisions are made: quietly, under pressure, and without ceremony.

And I’ve seen the same pattern repeat.

It isn’t confidence.
It isn’t capability.

👉 It’s what happens in the moment money enters the conversation.

That’s when even highly capable women begin to soften, explain, or shrink, not because they don’t know their value, but because that moment has never been given structure to hold.

The Money Ask 10-Second Framework was designed to change that.

As an advisor and founder of EPIC Livin' Academy, my work is simple: to build practical structures that allow women to hold their ground without over-explaining, negotiating themselves down, or becoming harder, louder, or someone they’re not.

I help women strengthen their wealth identity so their impact can expand without self-abandonment.

The methods shared here are educational in nature and reflect JKB's personal experience and perspective. All views expressed within EPIC Livin’ Academy do not represent the views, positions, or strategies of any organization JKB is affiliated with.



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This works best when the ask actually matters.

This works best when the ask actually matters.

Money Ask is especially powerful if you’re in a moment where how you ask matters as much as what you ask for.

  • You’re asking for a raise, promotion, or expanded scope and need to say it once, cleanly

  • You’re holding rates as a founder or consultant without explaining or softening

  • You’re renegotiating pricing, boundaries, or terms without leaking authority

  • You’re re-entering or re-architecting your work and want to start from clarity, not apology

  • You’ve done the inner work, and now need the decision to hold under pressure

This is not about winning conversations.

Money Ask is not for you if:

  • You’re looking for aggressive, hard-nosed negotiation tactics

  • You want guaranteed yeses without personal responsibility

  • You believe money conversations are about dominance instead of clarity

You already know what to ask for. You've known for a while.

The gap isn't information. It isn't confidence. It isn't a strategy.

It's the 10 seconds after the number leaves your mouth — when pressure enters, silence feels unsafe, and every instinct says add something.

Money Ask closes that gap. Not by making you louder. Not by giving you a script. Not by changing who you are.

By giving the ask a structure that holds, you walk away clean, grounded, and without the replay.

Share your ask. Stop negotiating with yourself. Get your YES.